________                 __               
     \  ____/_______  _______/ /_  ___  _____  
     / /   \  ___/ / / / ___/ __ \/ _ \/ ___/  
    / /____/ /  / /_/ (__  ) / / / ___/ /      
    \_____/_/   \____/____/_/ / /\___/_/       
                              \/               

 

 

PRESS KIT

 

Why the "3" in the URL?

Because all plain English words were already taken. Believe us, we tried hard to get CRUSHER.com but the folks sitting on it weren't returning our calls. "Please, we don't need the whole word. We already have most of it. We just want to buy a vowel!" exclaims Doug ...(dial tone). And we're not about to settle for a made-up name like every other start-up out there. We were set on the name "Crusher", so we went with CRUSH3R.com for an address. If you dislike the number three we've got a back-up for you. We figured if we can't have the word, then we'll have it twice (: ...you can go to crushercrusher.com and find us there as well.

 

PRESS RELEASES

 

CORE TEAM

Russell Richardson(left) Engineer (ex Siebel, NextMedium)

Ericson deJesus (right) Founder (ex Yahoo!, frog design)

 

COMPANY DESCRIPTION

Crusher Inc. is an ultra-small independent group of designer/developers in the Bay area who decided to work on their own invitation service out of frustrations with Evite and the unbelievable lack of better options. Crusher's process is based on agile development principles, good user experience, and personal customer relationships.

Email: info [at] crush3r.com.

 

PRODUCT DESCRIPTION

Crusher is for sending invites to your personal events and events you go to. Crusher targets publisher types who want to create engaging event pages using rich media such as graphics, photos, videos, widgets, and music. For organizations, Crusher can extend your current site with an invitation service that carries over your brand and look/feel. Crusher is a great utility with its rsvp, maps, best date, paypal, bring list, and add to calendar features. Crusher emphasizes a low barrier to adoption by being completely free and not requiring sign-up.

 

PRODUCT DEVELOPMENT

Crusher is written in Ruby on Rails on a MySql back-end in an iterative, test-driven development process. This allowed our small team to launch a fully featured beta app quickly with minimal QA support and phase in optimization as user adoption increased. Crusher Beta launched in May 2007 and full-on Crusher, a general audience offering, launched December 2007.

 

NOT'S

Crusher prides itself with not having annoying ad-banners, not spamming, not being a social network, not requiring sign-up, and not being dependent on funding. Crusher is not for little kids. It's for big kids.

 

GRAPHICS

crusher_logo.zip (click to download EPS)